Email Marketing: The best marketing tool?

Is Email Marketing the best marketing tool?

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

We receive emails everyday, and most of them we choose to ignore, so its usually a case of whether the brand has targeted the product they are trying to sell to the individuals and enticed the reader to want to read their offer. 

I went through my own emails and looked for ones that would jump out at me and usually what we want is it to get straight to the point. An example I found was a Cadbury Email: 

In this Email it can be seen that the company has seemed to write to me personally by adding my name at the beginning. It has chosen to make the Email as simple as possible and also given directions of what to do once you have clicked the link.

Once I clicked the link it took me to this landing page. This page is very easy to understand and has easy step by step instructions what to do to claim my free coupon for the chocolate bar. In many cases of poor Email marketing the landing page has nothing to do with the actual email, and usually takes the individual to the homepage. 

To conclude whether Email marketing is the best marketing tool, it can be seen that in the scenario given in this blog it is a very powerful tool, seeing as I would never had been on the Cadbury website to try their chocolate if they hadn't emailed me this promotional offer.

Google Analytics: Trying to make sense of it

Google analytics is an amazing free tool that is often under utilised. You certainly don’t need to pay for a web analytics tool unless you are using Google analytics to it’s maximum.

Dashboard
The first place to start making sense of things clearly has to be the dashboard. A dashboard is a one page view of some of the most important information that is relevant to your business. You might create a dashboard for a standard report you want to run every week. When this report is created it can automatically be sent to relevant people. Creating custom dashboards is quite straight forward.

Dashboards got a much needed overhaul in the new Google Analytics. Users can now create up to 20 personalized dashboards, developing widgets and formats that make the most sense for them or their company.

In the case of my dashboard, I have chosen to insert the location of the visits,which as we can see are in the South East of England, I have also put in the different type of browsers that have click on my blog. Lastly there is a section for the average visit duration, which is shown by a timeline. This all can be changed regarding on what you want to be on your dashboard.

Annotations

When you view a traffic report over the last year and you see some spikes or dips how do you know what they are related to? You may have a memory like Einstein but for the rest of us we need reminding.Google allows us to tag charts so we can review these at a later stage and understand what happened at that stage.To put in an ‘annotation’ just click a part of the graph and type in the information.
Lastly if there is anything you may need help with doing on your analytics page e.g. Integrating AdSense then visit here