6 Brands Using Snapchat to Its Advantage

6 Brands Rocking Snapchat as A Marketing Tool

1) Geordie Shore:

Fans are being sent exclusive picture and videos from a Geordie Shore Snapchat account, in what MTV claims is a first for British TV. The television network sent snaps of exclusive footage of the cast before the show's premiere, as well as snaps reminding fans to tune in.

Jo Bacon, MTV UK vice-president of marketing, creative and publicity, said: "It allows us to tease storylines and more interestingly, use the platform as a means of driving real time tune-in reminders in a period where TV viewing habits are ever-changing."

2) Rebecca Minkoff: 

At New York Fashion Week in September 2013, clothing brand Rebecca Minkoff joined Snapchat in order to debut its Spring 2014 collection, just moments before it appeared on the runway.

"We believe in a different approach," Uri Minkoff, the CEO of Rebecca Minkoff, told Mashable. "We believe the consumer is part of Fashion Week, and that their inclusion is going to grow. The consumer has a voice and say in our brand, they should get special perks even if they can't attend the show."

3) New Orleans Saints: 

 Take the New Orleans Saints, which created a Snapchat account in October only use the app’s Stories feature. The team said it will release behind-the-scenes footage, photos of new merchandise, a sneak peek of which uniforms the team will be wearing each week, and so on.

4) Karmaloop: 

Multi-platform web retailer Karmaloop sends snaps of exclusive deals and provocatively posing models. Karmaloop is making full use of its in-house photo studio and models to appeal to this young, risqué-minded demo. 

When it launched its Snapchat account in July, its blog announced that it will snap “behind-the-scenes looks, fresh product drops and office antics (we may throw in a few selfies, too).”

5) Acura:

Acura is one of the many brands that reveal their Snapchat accounts via Twitter, where Acura has already accumulated a fan base. The luxury division of the Honda Motor Company introduced its new NSX Prototype in a seven-second clip (as shown on the left) to the first 100 people who added the brand on Snapchat.

It later released the footage on Instagram and Vine.

6) Taco Bell:

The fast food chain used Snapchat to introduce its Beefy Crunch Burrito in May, using the app's ephemeral, 10-seconds-and-it's-gone format for the launch. Stories offers new possibilities, said Nick Tran, social media lead for Taco Bell. "This is something a lot of fans tell us all the time," he said. "They love sharing their stories and trips and adventure. We created a story that modeled that experience of hanging out with a friend."